Google Analytics can track Google Audio Ads
Google Analytics blog has announced that Google Analytics can now track Google Audio Ads… Read the rest of this entry »
Archive for Analytics
Search Intelligence - Compete Sold for $75 Million
Compete was acquired by TNS (Taylor Nelson Sofres plc) for $75 million today.
Compete offers Search Engine, Competitor Intellegence as an ASP.
This information is used to measure how consumers consider, engage with and buy a client’s products or services online, relative to those of its competition. This ability to analyze online behavior before a purchase is made enables Compete to advise clients on how to target online communications to individual consumers, to influence both their online and offline purchasing behavior.