Resume
Warren Pattison
wpattison3 at gmail dot com
Online Marketing Professional & Search Expert
Seasoned, creative, strategic and passionate Internet search marketing leader with more than eight years of experience increasing visibility, profitability, and performance for diverse organizations in both size and sector, including one of the largest financial services firms in the world.
Core Strengths
| Search Engine Marketing | Search Engine Optimization | Website Development |
| Paid Search | Social Media Marketing | Paid Inclusion |
| Web Analytics | Multivariate Testing | Affiliate Marketing |
| Banner Display Marketing | Rich Media and Video Marketing | eMail Marketing |
- Expertise in directing large scope, multi-million dollar budget campaigns from conception to execution
- Vast expertise in online marketing extending across many industries
- Able to use the Internet to generate leads
- Strategic, analytical, achiever and visionary
- Experience succeeding in both small and large teams
- Extraordinary experience in fast-pace, highly competitive, and extremely stressful environments
- Solid technical skills, verbal and written communication skills
Professional Experience
Marketing Manager -Card Acquisitions, Online Strategy
2008 to Present
JP Morgan Chase
Wilmington, DE
- Commissioned by executive leadership to lead vendor RFP efforts for Paid Search, SEO, Ad-Serving and Analytics
- Led tagging strategy, process development and deployment project for ad-serving capability across Card assets
- Project lead on multiple MVT experiments for landing pages and chase.com user flows
- Strategy lead of multiple social media initiatives for the Starbucks Visa product
- Led chase.com redesign efforts and served as primary user experience liaison
- Project sponsor/ lead for paid-search landing page redesign
- Strategic lead supporting Chase Business Card, Amazon, Sony, Quicken, Zappos, Starbucks and Buy.com credit card partnerships
AVP. Search Engine Marketing Manager & Affiliate Marketing Manager
2006 to 2008
JP Morgan Chase
Phoenix, AZ
- Direct Search Engine Marketing and traffic/site analysis
- Established forecasts and performed in-depth quantitative analyses of search marketing results
- Lead and develop Internet marketing activities for: Google AdWords, Microsoft Adcenter, Yahoo Search Marketing, Yahoo Search Submit Pro, Ask, Bankrate, Informa, Banner Display, and Affiliate
- Liaise with all lines of business stake holders, including executive management, serving as subject matter expert for Search Marketing and Multivariate testing
- Direct landing page optimization through use of multivariate testing and audience segmentation
- Interactive strategy, development, maintenance & implementation
- Vendor management
Director of Search Engine Marketing and Search Engine Optimization
2005 - 2006
Elixir Interactive
Scottsdale, AZ
- Developed internet search marketing strategies that included Feed Optimization, Social Media, and use of pay-per-click advertising (Google AdWords, Yahoo Search Marketing, MSN Adcenter, and Ask) for 25 companies spanning from Business to Business, Travel, Retail eCommerce, Lead Generation, Television, Education, and Advertising
- Developed client onsite search engine optimization that included website development, and strategy
- Oversaw offsite search engine optimization including, article distribution, press release syndication, and relevant social media marketing applications including blogs, MySpace, Flickr, Wikipedia, and YouTube.
- Managed client web analytics for measuring incremental impact in unique visitors, sessions/ visits, page views, search engine positions, and funnel analysis
- Coordinated with clients to Establish forecasts, baselines, success metrics
- Performed in-depth quantitative analyses of client search marketing results and reported analysis to clients
Internet Marketing Manager
2002 - 2005
Outside of the Box Consulting
Mesa, AZ
- Developed, and maintained multiple lead generation websites employing search engine optimization (SEO) best practices.
- Developed internet marketing plans that included use of pay-per-click advertising, search engine optimization and email campaigns
- Managed web analytics for identifying opportunities to increase website efficiencies
Education and Certifications
- Bachelor of Science, Information Technology, University of Phoenix - GPA: 3.22/4.0
- Management Information Systems, University of Arizona - GPA: 3.5/4.0
- Qualified Google Advertising Professional, certification through Google
- Yahoo Search Ambassador, certification through Yahoo
Technical Skills
- Multivariate Testing
- Website Usability
- Web Analytics (WebTrends, Omniture, Google Analytics, Search Bid Management Utilities)
- Ad Serving / Personalization
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) / Search Engine Marketing
- Paid Placement / Feed Optimization
- SQL, Visual Basic 6.0, C++, CSS, HTML, Java Script, PHP, ASP, XML, .NET