Search Intelligence - Compete Sold for $75 Million
Compete was acquired by TNS (Taylor Nelson Sofres plc) for $75 million today.
Compete offers Search Engine, Competitor Intellegence as an ASP.
This information is used to measure how consumers consider, engage with and buy a client’s products or services online, relative to those of its competition. This ability to analyze online behavior before a purchase is made enables Compete to advise clients on how to target online communications to individual consumers, to influence both their online and offline purchasing behavior.
This should make for an interesting move with demand increasing for analytics to track both online and offline consumer behavior.
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