EU ready to approve Google-DoubleClick deal
According to Reuters, the European Union is going to approve the Google-DoubleClick merger.
I think this is great news (aside from privacy and monopolistic concerns) it’s great for advertisers needing a one stop shop for online advertising coupled with indepth analysis of user behavior for targeting efficiencies…
Two points to consider:
1)
The approval has long been expected because the European Commission decided in January not to object formally to the transaction. The Commission, the EU’s top competition watchdog, has never rejected a deal without sending formal objections.
2)
The planned acquisition won approval from the Federal Trade Commission in December. For the past six years, the EU has never rejected a merger approved by U.S. authorities.
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